Samples of Current + previous work

In-house

Content Creation IGC, UGC & Production

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Influencer, Brand & Celebrity PArtnerships

Organic and paid influencer partnerships and celebrity placements from extensive influencer networks and relationships - Contracting, relationship building, project management, whitelisting, measuring ROI.

Creative direction, production and influencer/celebrity facilitation.

Gigi Hadid x Fall 2020
Photo: BackGrid USA

Barbie Ferreira in LSTW Shot by: Michelle Groskopf

Kathrynn Newton in St. John for Fall 2020

Kristen Bell for Romper.com
Photographer: Emman Montalvan
Stylist: Sarah Schussheim

Kristen Stewart in St. John for Press Tour Fall 2020

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Video

Short Form, Dynamic, Curated Prodution

User-generated content

Garnering original, brand-specific content created by consumers and fans of the brand published on social media or other channels.

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International Social Media Management

Content management for Weibo, WeChat, KOLs and press collaboration on both U.S., China and Hong Kong platforms.

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SOCIAL MEDIA MANAGEMENT

Social media scheduling, marketing calendar management, copywriting, storytelling, growth and sales strategies.

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PAID SOCIAL MEdia

Responsible for content creation through sponsored, paid advertising on social channels. Turning content into profitable campaigns.

These social campaigns have increased ROAS and have attracted more eyes on the brand through targeted ads directed at custom audiences through Facebook and Instagram paid advertisements.